Every website contains stories and informative pieces, depending on the chosen niche. These SEO quotes and stories evoke interest, passion, and curiosity among website readers. If you’re focusing on lead generation, a good tactic to adapt is the daily posting of success stories. These stories are great sources of inspiration and readers will even appreciate if you post them regularly. The advantages of having success stories far outweigh any disadvantages.
Success Stories are Emotional Hooks
Success stories are filled with information on how a person managed to pull through, despite the odds. These stories are capable of triggering various emotions – sadness, happiness, fear, and excitement. Establishing these emotional hooks is necessary; once you’ve established them, people will keep coming back in your website.
Your Product Can Be Augmented by Success Stories
According to some digital marketing strategists, proper content management can help you assign each success story as a product booster. At the end of every success biography, you can include details about your product. Do this sparingly because not all users are receptive to this. They may think that you’re pulling off an upselling tactic. Therefore, you have to make sure that your emotional hooks are established well.
Entrepreneur Biographies Are Great Content Additions
Believe it or not – entrepreneur and search engine optimization specialist biographies can raise your website value in many possible ways. Aside from rousing personal user interest, your website has a fair chance of ranking well in search engines regardless if you have outsource a search engine optimization service. A well-researched biography contains huge chunks of details that search engines can prioritize (per page). Although this measurement is not accurate, it won’t do any harm. People also love to read about popular entrepreneurs and industry movers such as Elon Musk, Bill Gates, and Richard Branson.
The average person will feel warm and fuzzy once he reads about a ‘rags to riches’ story. Utilize this strategy and observe the positive results it can bring.